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Mastering Data Mining: The Art and Science of Customer Relationship Management Gordon S. Linoff, Michael J. A. Berry
Publisher: Wiley

Chakrabarti, S., Cox, E., Frank, E., Guting, R. Michael Berry and Gordon Linoff “Mastering Data Mining- Art scholarship of CRM”, Wiley Student Edition 7. Mastering Data Mining: The Art And Science Of Customer Relationship Management. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 2nd Edition. New York, NY: John Wiley & Sons, Inc. Mastering Data Mining: The Art and Science of Customer. Mastering Data Mining: The Art and. Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know 19. Berry, Michael J.A., and Gordon Linhoff. Mastering Data Mining: The Art And Science Of Customer Relationship Management Description. Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. Upper Saddle River, New Jersey: Prentice Hall, 1997. Mastering Data Mining: The Art and Science of Customer Relationship Management 18. There are a lot of books about data mining and CRM. Mallach, “Decision Support and Data Warehouse Systems”, Tata McGraw Hill. Mastering Data Mining: The Art and Science of Customer Relationship Management.